Dallas pets have new friends with Show Your Soft Side campaign
A national campaign is fighting animal cruelty by proving that it’s not tough or manly to hurt a dog or cat.
Show Your Soft Side features celebrities and athletes like Texas Rangers Legend Pudge Rodriguez showing that even tough guys have a soft spot for animals. The program was created by a group of women in Baltimore in response to a series of animal abuse incidents committed by teenagers.
Since then, Show Your Soft Side has grown beyond Baltimore, and even beyond the United States. The Dallas Companion Animal Project teamed up with Show Your Soft Side and Costa Sports Marketing, and invited players from the Dallas Cowboys, FC Dallas and the Dallas Sidekicks. Personalities from 105.3 FM The Fan and Fox Sports Southwest also took part.
Posters and billboards with the images can be seen across Dallas. For more information on how you can get involved and Show Your Soft Side please visit: DallasPETS.org/SoftSide.