DallasPETS campaign addresses critical animal issues

The City of Dallas has officially launched DallasPETS, a campaign dedicated to educating the public about three main animal issues in the city: illegal dumping, loose dogs and adoption.

“This educational effort will address the root causes of some of the greatest animal issues we’re facing in our City,” said Public Information Office (PIO) Director Sana Syed. “We believe our targeted educational initiative will resonate with the public on how to properly care for animals, how to help us adopt animals who need a home and what to do when their pet has died.”

The campaign will focus on raising awareness through targeted social media, including the hashtag #DallasPETS on Twitter; Facebook and Google advertising; billboards; fliers; posters and promotional materials. Dallas Animal Services (DAS) and Code Compliance are increasing targeted initiatives in specific areas. The PIO will manage creation of print materials, videos, public service announcements and social media marketing and advertising.

Loose and stray dogs have been an issue in southern Dallas since the 1800’s

In addition to self-surrendered pets, loose and stray animals create a capacity strain for DAS, which increases euthanasia rates. DAS staff stresses that with an average of 80 intakes per day, adoptions really do save lives. DallasPETS will focus on spreading the word about the quality and diversity of pets at DAS.

“We’re reaching out to everyone who cares about the welfare of animals in the City of Dallas,” said Dallas Animal Services Manager Jody Jones. “We need people to get involved even if it’s simply sharing information. The more people who are made aware of how to properly care for animals, the more Dallas pets we can save.”

Research has shown that most loose dogs are actually owned or cared for by local residents who allow them to roam free.

“The success of this campaign ultimately depends on the involvement of all citizens of Dallas,” Jones said. “If we can get our neighborhoods involved, teach folks about responsible pet ownership and show them the options and resources available to them as Dallas citizens, then the situation will begin to improve.”